Love Vegas Lingerie Boutique celebrates grand opening in Des Moines' Merle Hay Mall

Check out a new store at Merle Hay Mall in Des Moines during Memorial Day Weekend.

Black Iowa News recently interviewed Love Teamah about her new store on Facebook Live. (This story is an excerpt.)⭐Have a safe Memorial Day Weekend. Thanks for reading Black Iowa News.

Love Teamah realized one of her dreams during a busy Memorial Day Weekend, with the grand opening of her lingerie store, Love Vegas. The large retail store in Merle Hay Mall in Des Moines is filled with lingerie, shoes, purses, swimsuits and more.

"Love Vegas Lingerie Boutique is not just about lingerie," said its owner and CEO. "We incorporate different accessories for women that are unique and not really found in Iowa or Des Moines."

Love Vegas Lingerie Boutique

Love Vegas opened with more than 5,000 items of inventory. Clothing sizes go up to 5X, and there’s something for everyone, she said.

Love Vegas Lingerie Boutique

Love Teamah, who emigrated from Liberia to Minnesota before moving to Des Moines, is also a concert promoter. Last November, she brought Liberian rapper, MC Caro to Des Moines for a concert. She also has a background in behavioral health and social work, but she has always dreamed of running her own store and operating multiple businesses and her own brands.

Love Vegas Lingerie Boutique

Love Temah overcame several obstacles trying to open the store during the coronavirus pandemic and amid supply chain problems, which caused a slight delay in the store's opening. But she persevered.

"I started looking globally at finding a manufacturer and that was not easy," she said. "If you're doing anything overseas, it could be Europe, it could be Asia, Turkey, or Italy, you're still dealing with the danger of fraud."

Love Vegas Lingerie Boutique

But she spent months researching her vendors and was able to finally order the items she believes women and men will love. Before the store opened, customers had already placed orders, and she began shipping orders out to them. She has also used Facebook Live to show her audience how to convert lingerie into outfits and given them a peak at her extensive inventory.

Love Vegas Lingerie Boutique

"I was very fortunate, blessed and thankful for my audience and customers," she said.

The store's sign installation excited her.

"When you get your sign up, it's like, oh, it's real," she said. "Having your sign up in the mall, it's like it's settled now."

Helping young girls and women

After her store becomes established, she plans to create a business program to teach young girls the ins and outs of how to operate a business. She said it's not easy, and it’s necessary to understand business structure, bookkeeping, taxes and the other fundamentals of owning a business.

“I want to teach young girls how you get your tax ID, how to get your business plan together, because there’s a lot of things that need to be structured to own an actual legitimate business,” she said. “And, all of that will be free.”

Visit Love Vegas this weekend

Love Teamah said she put in a lot of work to make the store attractive and enticing to customers. There’s also an elegant space for patrons to sit comfortably while they’re waiting on someone who’s shopping, she said.

Love Vegas Lingerie Boutique

"Most people don't see the hard work," she said, motioning to her store. "They see this, but the reward for yourself is seeing that you took something from nothing and did this. So, I'm very thankful."

Top Banner and photos by Black Iowa News

Watch Black Iowa News' full video interview with Love Teamah on Facebook

Love Vegas Lingerie Boutique Grand Opening now through May 30

  • Address: Merle Hay Mall, 3800 Merle Hay Mall, Des Moines Iowa
  • Hours: 10 a.m.-8 p.m. Saturday, noon-5:30 p.m. Sunday, 10 a.m.-8 p.m. Monday
  • Facebook: Love Vegas Lingerie Boutique

Want to work at Love Vegas Lingerie Boutique?

Email resumes to:

Salary: $14 an hour

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